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In three cases filed with the American Arbitration Association, Amazon accused third-party sellers operating on its site of creating or paying for fake reviews of their products.
Amazon made a clear official statement: "Our goal is to eliminate the incentives for sellers to engage in review abuse and shut down this ecosystem around fraudulent reviews in exchange for compensation".
This is announcing a new trend for e-commerce. Amazon has clearly understood that a sustainable business model requires to put trust and ethics at the center of the relationship with their customers. Fake reviews are killing business!!!
