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Launches Blockchain Pilot Program to Provide Foundation for Future Standards & Best Practices

Launches Blockchain Pilot Program to Provide Foundation for Future Standards & Best Practices | BlockChain | Scoop.it
From iabtechlab.com - July 23, 2018 3:18 AM
  Initiative Explores How the Technology Can Improve Advertising Automation, Tapping Into Member Companies FusionSeven, Kochava Labs, Lucidity & MetaX   NEW YORK, NY (July 17, 2018) – Today, the IAB Technology Laboratory revealed details into its Blockchain Working Group’s pilot program to demonstrate the application and value of blockchain technology …
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IAB Tech Lab sets up Blockchain Working Group for advertising

IAB Tech Lab sets up Blockchain Working Group for advertising | BlockChain | Scoop.it
From martechtoday.com - September 19, 2017 5:17 AM
The move by the standards-making body shows that blockchain is growing up.
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Member blog: Blockchains and their Scalability Trade-Off | IAB Europe

Member blog: Blockchains and their Scalability Trade-Off | IAB Europe | BlockChain | Scoop.it
From www.iabeurope.eu - July 2, 2018 12:02 PM
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