Personal Branding in the Future Workplace: A Crucial Skill for Employees and Recruiters Alike | BEST OF PHARMAGEEK | Scoop.it

If you are planning to interview applicants next year at your company, here’s an important question: Would you rather hire someone with a high IQ or a high Klout score? Increasingly, employers are counting the two as equally valuable.

Increasingly, employers are counting the two as equally valuable. As we move from a knowledge economy to a social economy, companies have begun to weigh applicants’ “personal branding” skills just as heavily as they weigh core job capabilities and traditional qualifications.


Via The Learning Factor