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When used correctly, the hashtag allows marketers to reach, engage and measure. Via Pantelis Chiotellis 
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Scoop.it!
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Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. Via Pantelis Chiotellis
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The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other. Via Pantelis Chiotellis
Carolyn M Todd's curator insight,
October 12, 2014 8:52 PM
Simple, yet profoundly good, suggestions...
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![B2B Marketing Trends and Predictions 2014 [Infographic] - B2B Infographic | B2B OP TBS | Scoop.it](https://img.scoop.it/Z-KPWYegnHPy7t4R_yu4Cjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
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![What Works Where in B2B Digital Marketing? [Infographic] - B2B Infographic | B2B OP TBS | Scoop.it](https://img.scoop.it/CECTQEu8wsG7MeWloP1oQjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
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Ah, September! Back to school, cooler temperatures, leaves starting to change colors, and trade shows! Yes, the beginning of trade show season after the summer slowdown.
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Excerpt...
Business spending has seen “modest growth” over the last few years, reports Epsilon in its 2014 Multichannel Trend Report [download page], with spending increasing by 3% since 2011. But online product sales are increasing more rapidly, up by almost 8% between 2011 and 2013; online sales (versus mail order/call center) have grown to represent roughly 65% of all sales last year, representing close to a 5% point increase in share from 2011. The study also identifies the industries and categories seeing the biggest increases in spend.
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Via Marteq
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The concept of a brand is a bit more complex in the industrial or B2B markets as the brand has to convey a whole bundle of values to multiple stakeholders in the buying process or in company decision making unit.
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Advanced/ Excerpt... Visionary: Looking into the crystal ball to find the edge in the marketplace and communicate short and long term goalsStrong Ego: Creativity is important but confidence to rise above the cynics is critical to implement your visionRisk Taker: Differentiation is needed for success. Taking risks, being fearless of failure, and learning from actions is how innovation occurs. Acting and failing today is often more valuable than delaying and missing an opportunity tomorrow. We learn from our failures, inaction isn’t as quite as forgivingSimplistic: “Less is more” but not always easier. Simplification is difficult but in today’s market, there is no other way“Ear to the Ground” Mentality: Representing the voice of the customer – the CMO must understand their wants and needs to tailor the best strategy for the ever-changing, culturally diverse, global customerAce of all Trades: As we continue to see IT and Marketing converge, the CMO needs to understand what makes other departments tick and speak their language. By 2017, the CMO will spend more on IT than the CIO and needs to be an expert outside of MarketingTech-Savvy: Speed kills and understanding the technical landscape allows the CMO to not only develop a strategy, but also see the project through from end to end – rather than handing it off to the CIOData Driven: Big Data has taken business by storm and is the ultimate treasure chest of information. Transforming it into Smart Data is the key that unlocks the goldRevenue Focused: Bells and whistles are great, so are fancy commercials but at the end of the day, nothing is more important than increasing revenue. Understanding the value of each initiative is a critical piece toward becoming a best run businessCross Departmental Liaison: “Marketing is the connective tissue between sales and product teams with the voice of the customer at the center” said Nick Besbeas, VP of Marketing at LinkedIn. Each team is critical in its own way, but to provide the best experience for the customer, the CMO needs to ensure integration
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Via Marteq
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Marketing Strategy - What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ... Via Marteq
Marteq's curator insight,
April 5, 2013 8:51 AM
Excellent post, with a strong argument behind each of the identified misconceptions. We don't agree with all, but the author's POV is strong. You'll want to click through for the details to each.
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Earlier this week I was asked for my view on which marketing tactic is like "The Walking Dead" of marketing. I was honored to be included on the list of co Via Pantelis Chiotellis
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Brand Management - US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years. Via Pantelis Chiotellis
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Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton's Americus Reed. Via Pantelis Chiotellis
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___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
October 1, 2014 8:56 PM
A MUST review. Take your time with this, and refer to it often. 
Ann Windham's curator insight,
October 1, 2014 9:25 PM
#TSTS #eventprofs #tradeshows #meetingprofs B2B Content Marketing Benchmarks, Budgets, and Trends - CMI and Profs
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2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges by Douglas Karr on Marketing Technology Blog
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
September 15, 2014 9:03 PM
The infographic is a solid summary of the findings, but if you want the study, you'll need to go to http://www.omobono.com/insights/.
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Digest...
In the B2B world, most innovations have implications far beyond the purchase. People have to be retrained, systems have to be updated, processes have to be adapted, and more. Additionally, in the destructive phase, someone (often the person who made the original purchase recommendation) has to make the case for early replacement. That is not an easy position to take, with its significant political ramifications.
When you look at all these factors, you can see why B2B disruptions often take several years before they reach critical mass. This should be reflected in your strategies. Progress is critical, but focus on the best way to achieve that progress. Get some wins from traditional competitive procurements. Target new buyers that have been on the sidelines since there is less emotional and organizational “baggage.” For destructive opportunities, focus your energies on one or two competitors and implement strategies to ease the transition from them to you.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
August 20, 2014 7:14 AM
And don't forget Geoffrey Moore's "establishing beachhead" approach.
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Marketing has a marketing problem - and Content Marketing just might be the answer to fix it.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
June 24, 2014 9:02 PM
I don't think there are any great surprises here, but it's a solid deck that is worth your 10 minutes. If you want to see a corresponding description, go here.
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Advanced/ Digest...
Six Steps For Delivering On The New Vision In Marketing -- >The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience. -- >A better customer experience drives higher customer lifetime value. -- >Customer insights and analytics drives better customer experiences, products, and profits. -- >Marketing metrics and reporting need to become more uniform and business outcome-driven. -- >Marketing skills need to expand to become more analytical and financial. -- >Technology is driving significant changes in the marketing function. Tools are not perfect, requiring strong leadership from CMOs.
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Via Marteq
Marteq's curator insight,
May 13, 2014 1:41 PM
All of it technology based! Marketing is converting into a science, where technical, analytical and financial skills rule.
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Key excerpt from the Forrester study...
Meet more demands with fewer resources. These marketing leaders are being asked to take on extraordinary new responsibilities, like crafting social media policy and setting new hiring standards across the organization. But the cost is high, since 89% of respondents say that they must do this without change in budget or resources. Via Marteq
Marteq's curator insight,
July 10, 2013 8:52 AM
Duh....yeah! This is shocking news? Nope. Look: advances in marketing technologies are forcing (forcing) the B2B CMO to completely rethink and restructure. Here's the great news: the restructured budget will be less than the traditional budget.
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