B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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B2B Sales: Why Your Customers Have Changed

B2B Sales: Why Your Customers Have Changed | B2B OP TBS | Scoop.it
From blogs.sap.com - February 12, 2015 8:55 AM
Most of the tried and trusted sales techniques rarely succeed anymore. But, there are two things you can do to reinvent how you engage your B2B customers.

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Carol Griffiths's curator insight, February 11, 2015 7:48 AM

If only more B2B sales organisations understood that buyers today have a different remit than they had 2 yrs ago...times are changing for the B2B sales person...
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Break Through The Noise With The 3 Vs Of Content Marketing | B2B Marketing Insider

How To Break Through The Noise With The 3 Vs Of Content Marketing | B2B Marketing Insider | B2B OP TBS | Scoop.it
From www.b2bmarketinginsider.com - October 7, 2014 4:34 AM
Today's consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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6 Ways To Improve Customer Service Culture (And 6 That Don't Work) - The Customer Edge

6 Ways To Improve Customer Service Culture (And 6 That Don't Work) - The Customer Edge | B2B OP TBS | Scoop.it
From www.custedge.com - October 8, 2014 7:44 AM
6 Ways to Improve Customer Service Culture

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