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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq 
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2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges by Douglas Karr on Marketing Technology Blog
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
September 15, 2014 9:03 PM
The infographic is a solid summary of the findings, but if you want the study, you'll need to go to http://www.omobono.com/insights/. |
Scoop.it!
Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq
Marteq's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making. 
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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Advanced/ Digest...
Six Steps For Delivering On The New Vision In Marketing -- >The proliferation of information channels is creating new opportunities and challenges for brands to present a unified experience. -- >A better customer experience drives higher customer lifetime value. -- >Customer insights and analytics drives better customer experiences, products, and profits. -- >Marketing metrics and reporting need to become more uniform and business outcome-driven. -- >Marketing skills need to expand to become more analytical and financial. -- >Technology is driving significant changes in the marketing function. Tools are not perfect, requiring strong leadership from CMOs.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via Marteq
Marteq's curator insight,
May 13, 2014 1:41 PM
All of it technology based! Marketing is converting into a science, where technical, analytical and financial skills rule. |
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.
Reliable source and informative