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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016
Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy |
Scoop.it!
Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.
Reliable source and informative