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Scoop.it!
Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq, Cambridge Marketing College, Pantelis Chiotellis 
Scoop.it!
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Via Pantelis Chiotellis
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Scoop.it!
As mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. Via Pantelis Chiotellis
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Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.
Reliable source and informative