Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
As mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. Via Pantelis Chiotellis 
No comment yet.
Sign up to comment
Scoop.it!
The lack of a single customer viewpoint is holding marketers back from executing personalization tactics, according to research. Fragmented and siloed data systems are a key problem in creating a single customer view, and industry professionals will need to integrate them in order to deliver the customer experiences they hope to. Via Pantelis Chiotellis
|
Scoop.it!
The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other. Via Pantelis Chiotellis
Carolyn M Todd's curator insight,
October 12, 2014 8:52 PM
Simple, yet profoundly good, suggestions... |
