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Scoop.it!
From
adage
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis 
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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Joemktg, Cambridge Marketing College, Pantelis Chiotellis
Joemktg's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making. 
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here. Via Pantelis Chiotellis
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While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a... Via Pantelis Chiotellis
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Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.