B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Deliver an Excellent Customer Experience Using Big Data

Deliver an Excellent Customer Experience Using Big Data | B2B OP TBS | Scoop.it
Image credit: blogs.cisco.com Customer data and management is an important aspect of any online business.

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Creating customer loyalty with personalisation | b2bmarketing.net

Creating customer loyalty with personalisation | b2bmarketing.net | B2B OP TBS | Scoop.it
While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a...

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Predictions for marketing in 2016

Predictions for marketing in 2016 | B2B OP TBS | Scoop.it
Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016

Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
Marteq's curator insight, December 15, 2014 8:33 AM

Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.

Annie.gregory@notcgroup.ac.uk's curator insight, January 15, 2015 11:35 AM

Reliable source and informative