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Scoop.it!
From
adage
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis 
Scoop.it!
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches Via Pantelis Chiotellis
Scoop.it!
What is the future of customer engagement? Sales needs to be in lockstep with colleagues in marketing and customer service and all customer data- regardless of channel Via Pantelis Chiotellis
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Scoop.it!
How many times have you seen customer support “tips” that are vague and totally useless for your business? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips? Via Pantelis Chiotellis
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Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.