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In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c Via Pantelis Chiotellis 
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One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is Via Pantelis Chiotellis
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By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce Via Pantelis Chiotellis
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If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t Via Pantelis Chiotellis
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![The Content Habits of B2B Enterprise Marketers [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/MtYw9aWkbhzLMzzhbnFGSTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content - How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn? Via Pantelis Chiotellis
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Gaelle Bou's curator insight,
January 19, 2015 5:00 PM
"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "
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In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss... Via Pantelis Chiotellis
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon. Via Pantelis Chiotellis
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You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral. Via Pantelis Chiotellis
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