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We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with.
Via Joemktg
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Rescooped by Christophe BENAROYA from The MarTech Digest |
Scoop.it!
Via Joemktg
Build Thought Leadership...real thought leadership. Deliver incredible value through your content, and be seen as the intellectual, practical, and steeped-in-experience leader.
Use a effective brand strategy to build a brand advantage in B2B market. Here are the 7 tips. @Ashleigh Ali
The lesson continues on how to improve our business or personal branding. The advice is mostly generic but still very sound