B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | B2B OP TBS | Scoop.it
From www.socialmediatoday.com - March 25, 2015 4:17 AM
Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový, Pantelis Chiotellis
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CIM Academy's curator insight, March 27, 2015 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Data Driven B2B Marketing: The Risks of Marketing on a Whim

Data Driven B2B Marketing: The Risks of Marketing on a Whim | B2B OP TBS | Scoop.it
From www.socialmediatoday.com - December 22, 2014 3:02 AM
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

Via Pantelis Chiotellis
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