B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Attention: Are Marketers Still Missing the Point?

Attention: Are Marketers Still Missing the Point? | B2B OP TBS | Scoop.it
From www.ryanhanley.com - January 4, 2015 1:12 PM
In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss...

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Why the Humble Quiz is a Brilliant Content Marketing Tactic

Why the Humble Quiz is a Brilliant Content Marketing Tactic | B2B OP TBS | Scoop.it
From www.jeffbullas.com - October 11, 2014 12:06 PM
You will be surprised at the impact the humble quiz has as a content marketing tactic. Here are 7 principles for creating a winning quiz that can go viral.

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