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Scoop.it!
As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists Via Pantelis Chiotellis 
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Scoop.it!
According to Demand Metrics’s B2B Video Marketing report, 69% of B2B professionals have used video for B2B marketing purposes. 31% of B2B professionals have not begun to use video in their marketing strategies, but are planning to do so in the future. The most important video marketing objectives were to increase brand awareness, increase lead generation, and increase online engagement. Although video is becoming a bigger priority for marketers, still only 15% feel that they are very successful, but 67% feel they are somewhat successful, which is a good step. The reasons for marketers not being very successful could be because of some of the obstacles that they face, such as lack of budget, lack of in-house resources, and creating compelling content.
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Via Marteq
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Scoop.it!
Have you come to the realization that not all social media networks are created equally when it comes to generating business? Do you know which social networks are the best social networks for busine…
Scoop.it!
It's important to determine business goals before a B2B company dives into social media, says Allan Schoenberg, Executive Director, Corporate Communications ...
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