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Scoop.it!
LinkedIn still reigns in the business world. According to recent research, business-to-business (B2B) marketers use LinkedIn to distribute content more than any other social network, and they also rank the site as the most effective for doing so. 
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Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start Via Pantelis Chiotellis
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Gaelle Bou's curator insight,
January 19, 2015 5:00 PM
"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "
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![B2B Marketing Trends and Predictions 2014 [Infographic] - B2B Infographic | B2B OP TBS | Scoop.it](https://img.scoop.it/Z-KPWYegnHPy7t4R_yu4Cjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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However, Linkedin is number one B2B social networking.
If you are investing marketing effort and dollars in social media platforms, you need to invest where your prospects are looking. Interesting article on the top social media marketing platforms and what B2B companies are using......Note: If they are marketing via social media, then they are active on the social media sites. What is your Social Media strategy for your B2B sales efforts.