B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from The MarTech Digest
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The Best Marketing Conferences Of 2015 | B2B Marketing Insider

The Best Marketing Conferences Of 2015 | B2B Marketing Insider | B2B OP TBS | Scoop.it
In the last two weeks I've had about 10 people ask me "what are the best marketing conferences?" It must be that time of year when we start to plan out whi

Via Marteq
Marteq's curator insight, January 26, 2015 7:44 PM

Click through for a summary for each one. For more recommendations, go here: http://www.scoop.it/t/the-marketing-automation-report/?tag=trade+shows 

Rescooped by Christophe BENAROYA from The MarTech Digest
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State Of B2B Event Marketing - Regalix

State Of B2B Event Marketing - Regalix | B2B OP TBS | Scoop.it
Event Marketing is a strategic area that has top-of-mind recall among marketers around the world because of its unique ability to provide customers and prospects with interactive, immersive experiences of a company, its products, and its services.

Via Marteq
Marteq's curator insight, December 8, 2014 8:29 PM

Event marketing: still one of marketing's big spend tactics.

Rescooped by Christophe BENAROYA from The MarTech Digest
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State Of B2B Event Marketing - Regalix

State Of B2B Event Marketing - Regalix | B2B OP TBS | Scoop.it
Event Marketing is a strategic area that has top-of-mind recall among marketers around the world because of its unique ability to provide customers and prospects with interactive, immersive experiences of a company, its products, and its services.

Via Marteq
Marteq's curator insight, December 8, 2014 8:29 PM

Event marketing: still one of marketing's big spend tactics.

Scooped by Christophe BENAROYA
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Trade Shows: An Excellent Source of Competitive Intelligence (video)

Jonathan Calof, Professor, Intelligence Business Strategies, Telfer School of Management, a leader and international consultant in competitive intelligence tells us why trade shows are an excellent source of competitive intelligence and how to make use of trade shows to further your competitive intelligence program.

 

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