B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond | B2B OP TBS | Scoop.it
Tools are only as effective as the skills of the person using them. In a world of digital marketing that's 24/7 with ubiquitous connectivity from anywhere,

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Content Marketing and Curation for Small Business
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LinkedIn Introduces Novel Tools to Power Content Marketing

LinkedIn Introduces Novel Tools to Power Content Marketing | B2B OP TBS | Scoop.it
LinkedIn has launched two new tools, Content marketing score and Trending content, to help businesses improve their content marketing efforts. Read More!

Via Peg Corwin
Peg Corwin's curator insight, November 30, 2014 9:51 PM

Learn how you can use Linkedin's content marketing score and its information on trending topics in various niches to improve your content marketing.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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8 Tools Every Marketer Needs In 2015

8 Tools Every Marketer Needs In 2015 | B2B OP TBS | Scoop.it
I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as suc…

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Rescooped by Christophe BENAROYA from The MarTech Digest
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10 key digital marketing technologies to use in 2015 - Smart Insights Digital Marketing Advice

10 key digital marketing technologies to use in 2015 - Smart Insights Digital Marketing Advice | B2B OP TBS | Scoop.it

Digest...

 

#1: Content Curation Tools

#2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools

#3: Content distribution services

#4: Integrated SEO, Content and Social Media Management

#5: API service integration and Hubs

#6: User Engagement and value optimisation

#7: Actionable Analytics and intelligent analytics

#8: From Conversion Optimization to Experience Optimization

#9: Digital Channel Sales Optimisation

#10: Wearables, Augmented and Virtual reality

 

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Via Marteq
Marteq's curator insight, September 18, 2014 9:34 AM

Click through for details on each. MIA: predictive, attribution, MAP

MarkCom Conseil's curator insight, September 18, 2014 10:10 AM
10 key digital marketing technologies to use in 2015
PkBibi's curator insight, September 21, 2014 4:51 PM

10 key digital marketing technologies to use in 2015 

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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19 Free Social Media Analytics Tools for Marketers

19 Free Social Media Analytics Tools for Marketers | B2B OP TBS | Scoop.it
Know what's working on social media with the insights from our collection of free social media analytics tools.

Via Pantelis Chiotellis
Israel George's curator insight, December 18, 2014 4:14 PM

Social Media Tools that are Free to use.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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The Hashtag Pocket Guide

The Hashtag Pocket Guide | B2B OP TBS | Scoop.it
When used correctly, the hashtag allows marketers to reach, engage and measure.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How Big Data - and Critical Thinking - Lead to Business Value

How Big Data - and Critical Thinking - Lead to Business Value | B2B OP TBS | Scoop.it
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.

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