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In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing techno… Via Jeff Domansky 
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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
Marteq's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making. 
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a... Via Pantelis Chiotellis
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There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it. Via Pantelis Chiotellis
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Top iPad Sales Marketing and Management Apps for Business: Here is a list of the Top iPad Sales Apps to help Boost your Business Via TechinBiz
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One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches Via Pantelis Chiotellis
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As mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. Via Pantelis Chiotellis
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In a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences. Via Pantelis Chiotellis
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Surprising how much technology will be required of marketers in 2016.
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