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Your unique selling proposition (USP) should explain to your target audience why your company’s products and services are preferable to your competitors. Really figuring out and writing down your USP is an important part of developing a profitable business.To create a good unique selling proposition (USP) you will need to:Understand Your Target AudienceWho exactly are your target audience, are they married, working, what do they like to do, the more information you can put together the better an

Today's consumers can be a brand's biggest advocate, but are unforgiving if they feel a company has broken a promise, according to Wharton's Americus Reed.

Customer Behavior - Here's a look at how Millennials, Generation Xers, and Boomers shop during the holidays.