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When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hind... Via Pantelis Chiotellis 
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From
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roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis
CIM Academy's curator insight,
March 26, 2015 6:15 AM
Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.
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In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c Via Pantelis Chiotellis
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In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss... Via Pantelis Chiotellis
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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
Marteq's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making. 
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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How many times have you seen customer support “tips” that are vague and totally useless for your business? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips? Via Pantelis Chiotellis
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t Via Pantelis Chiotellis
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In today’s B2B marketing landscape, your strategy must be targeted in order to reach your growth goals. Whether it’s digital marketing, inbound marketing, direct marketing or the actual sales con… Via Pantelis Chiotellis
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Brand Management - US marketers haven't tended to their audio brands—their distinct music-based identity—but their European competitors have been doing so for years. Via Pantelis Chiotellis
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The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research... Via Pantelis Chiotellis
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Eloquens's curator insight,
January 25, 2015 11:15 AM
This is a fascinating insight into the history of the business model from Drucker and Lewis to Christiansen. See how it could inspire your own business strategy.
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Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here. Via Pantelis Chiotellis
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By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce Via Pantelis Chiotellis
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What kind of customers would you rather have? Ones that pay as they go, or those on a subscription? Via Pantelis Chiotellis
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One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches Via Pantelis Chiotellis
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While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a... Via Pantelis Chiotellis
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How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most eff. Marketing topic(s):Lead generation strategy. Via Pantelis Chiotellis
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Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon. Via Pantelis Chiotellis
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When used correctly, the hashtag allows marketers to reach, engage and measure. Via Pantelis Chiotellis
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Earlier this week I was asked for my view on which marketing tactic is like "The Walking Dead" of marketing. I was honored to be included on the list of co Via Pantelis Chiotellis
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