B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Storytelling Lessons From Kevin Spacey And House Of Cards | B2B Marketing Insider

One of my favorite shows is House Of Cards. And in my excitement for last year's Content Marketing World, I answered WTF does Kevin Spacey Know About Conte

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends

3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends | B2B OP TBS | Scoop.it
  2015 looms large on the horizon.  For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Content Marketing Trend: "Micro-Content" | B2B Marketing Insider

Content Marketing Trend: "Micro-Content" | B2B Marketing Insider | B2B OP TBS | Scoop.it
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce

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