Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
LinkedIn still reigns in the business world. According to recent research, business-to-business (B2B) marketers use LinkedIn to distribute content more than any other social network, and they also rank the site as the most effective for doing so.
If you are investing marketing effort and dollars in social media platforms, you need to invest where your prospects are looking. Interesting article on the top social media marketing platforms and what B2B companies are using......Note: If they are marketing via social media, then they are active on the social media sites. What is your Social Media strategy for your B2B sales efforts.
The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research...
Earned media is stealing the show. According to Nielsen, 84% of consumers say they trust peer recommendations above all other sources of advertising...
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce
Ello is only 8 weeks old, but it’s already turning heads among social media experts and users. Is it all hype, or can it take on the social media giants?
It's important to determine business goals before a B2B company dives into social media, says Allan Schoenberg, Executive Director, Corporate Communications ...
LinkedIn is great to build your reputation and grow a professional network. Creating a perfect LinkedIn profile is vital for that memorable first impression
There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an
In few professions has the emergence of social media been such a double-edged sword as public relations. Here's how PR pros can help maximize brand visibility.
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?
This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.
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