B2B OP TBS
2.6K views | +0 today
B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Your new post is loading...
Your new post is loading...
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Deliver an Excellent Customer Experience Using Big Data

Deliver an Excellent Customer Experience Using Big Data | B2B OP TBS | Scoop.it
Image credit: blogs.cisco.com Customer data and management is an important aspect of any online business.

Via Pantelis Chiotellis
No comment yet.
Scooped by Christophe BENAROYA
Scoop.it!

LinkedIn Lives Up to Its B2B Reputation - eMarketer

LinkedIn Lives Up to Its B2B Reputation - eMarketer | B2B OP TBS | Scoop.it
LinkedIn still reigns in the business world. According to recent research, business-to-business (B2B) marketers use LinkedIn to distribute content more than any other social network, and they also rank the site as the most effective for doing so.
senameintr's curator insight, March 13, 2015 7:27 AM

However, Linkedin is number one B2B social networking. 

Joe Ambrose's curator insight, March 23, 2015 4:39 PM

If you are investing marketing effort and dollars in social media platforms, you need to invest where your prospects are looking. Interesting article on the top social media marketing platforms and what B2B companies are using......Note:  If they are marketing via social media, then they are active on the social media sites.  What is your Social Media strategy for your B2B sales efforts.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Using social media marketing in B2B markets

Using social media marketing in B2B markets | B2B OP TBS | Scoop.it
The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research...

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Boost Your B2B Marketing With Google+

Boost Your B2B Marketing With Google+ | B2B OP TBS | Scoop.it
Read this article to learn how to master the fundamentais of Google+ for B2B marketing.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

How To Find The Right YouTube Influencers For Your Brand

How To Find The Right YouTube Influencers For Your Brand | B2B OP TBS | Scoop.it
Earned media is stealing the show. According to Nielsen, 84% of consumers say they trust peer recommendations above all other sources of advertising...

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Content Marketing Trend: "Micro-Content" | B2B Marketing Insider

Content Marketing Trend: "Micro-Content" | B2B Marketing Insider | B2B OP TBS | Scoop.it
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

19 Free Social Media Analytics Tools for Marketers

19 Free Social Media Analytics Tools for Marketers | B2B OP TBS | Scoop.it
Know what's working on social media with the insights from our collection of free social media analytics tools.

Via Pantelis Chiotellis
Israel George's curator insight, December 18, 2014 4:14 PM

Social Media Tools that are Free to use.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

15 Psychological Studies That Will Boost Your Marketing

15 Psychological Studies That Will Boost Your Marketing | B2B OP TBS | Scoop.it
The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Ello: Is It This The End Of Facebook?

Ello: Is It This The End Of Facebook? | B2B OP TBS | Scoop.it
Ello is only 8 weeks old, but it’s already turning heads among social media experts and users. Is it all hype, or can it take on the social media giants?

Via Pantelis Chiotellis
No comment yet.
Scooped by Christophe BENAROYA
Scoop.it!

Social media in B2B marketing: know your goals

It's important to determine business goals before a B2B company dives into social media, says Allan Schoenberg, Executive Director, Corporate Communications ...
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

IBM Big Data and Analytics - IBM and Twitter - United States

IBM Big Data and Analytics - IBM and Twitter - United States | B2B OP TBS | Scoop.it
See how IBM and Twitter are helping organizations gain insights from Twitter data to drive better decision making.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

9 Steps to Creating A Powerful LinkedIn Profile

9 Steps to Creating A Powerful LinkedIn Profile | B2B OP TBS | Scoop.it
LinkedIn is great to build your reputation and grow a professional network. Creating a perfect LinkedIn profile is vital for that memorable first impression

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog

5 Quick Case Studies in B2B Twitter Marketing - Kapost Content Marketing Blog | B2B OP TBS | Scoop.it
There’s a lot your business can achieve in 140 characters. These 5 quick case studies exemplify social media marketing at its most unique and effective, an

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Public Relations & Social Marketing Insight
Scoop.it!

27 (of the) Best Social PR Guides and Tips of 2014 | B2B Marketing Blog | Webbiquity

27 (of the) Best Social PR Guides and Tips of 2014 | B2B Marketing Blog | Webbiquity | B2B OP TBS | Scoop.it
In few professions has the emergence of social media been such a double-edged sword as public relations. Here's how PR pros can help maximize brand visibility.

Via Jeff Domansky
Jeff Domansky's curator insight, January 6, 2015 9:35 PM

Great social media resource from Tom Pick at Webbiquity.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

10 interesting infographics about social media

10 interesting infographics about social media | B2B OP TBS | Scoop.it
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Data Driven B2B Marketing: The Risks of Marketing on a Whim

Data Driven B2B Marketing: The Risks of Marketing on a Whim | B2B OP TBS | Scoop.it
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

6 Simple Ways to Thank Your Clients on Social Media [Infographic]

6 Simple Ways to Thank Your Clients on Social Media [Infographic] | B2B OP TBS | Scoop.it
Discover six simple ways to express your gratitude to your clients online.

Via Pantelis Chiotellis
Marco Favero's curator insight, November 29, 2014 6:31 AM

aggiungi la tua intuizione ...

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

The Hashtag Pocket Guide

The Hashtag Pocket Guide | B2B OP TBS | Scoop.it
When used correctly, the hashtag allows marketers to reach, engage and measure.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

The Good and Bad of Social Media Marketing - #infographic

The Good and Bad of Social Media Marketing - #infographic | B2B OP TBS | Scoop.it
This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.

Via Pantelis Chiotellis
No comment yet.