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Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?
Via Jeff Domansky
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Rescooped by Christophe BENAROYA from Public Relations & Social Marketing Insight |
Scoop.it!
Via Jeff Domansky
Marketing on a whim? Time to rethink it.