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In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing techno… Via Jeff Domansky 
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Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim? Via Jeff Domansky
Jeff Domansky's curator insight,
December 14, 2014 11:57 PM
Marketing on a whim? Time to rethink it.
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When used correctly, the hashtag allows marketers to reach, engage and measure. Via Pantelis Chiotellis
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“The missing element is the human element, and when we add it to the equation, the chemistry changes...the human element. Nothing is more fundamental, nothing more elemental.”
It may sound like a poem, but these words are actually from a 2006 Dow ad. With the “Human Element” campaign as its launch pad, Dow skyrocketed out of the traditional B2B realm, taking its message and brand to consumers in a big way.
Once a strictly B2B chemical company — making products to be used by other businesses — in 2006, it realized it needed to actively appeal to the consumer, and with its campaign, Dow revamped its image.And it’s time for other B2B companies to take note.... Via Jeff Domansky
Jeff Domansky's curator insight,
October 11, 2014 2:22 AM
The human element matters in social media and can be a powerful competitive advantage in B2B marketing.
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Business-to-business online marketing is an evolving science, thanks to the rise of new tools like video and podcasts. What's more, social media's role is becoming increasingly important.
While the tactics for effective B2B marketing strategy may change, there are some fundamental principles that can help marketers fine-tune their strategy. For example, nearly 70 percent of B2B companies that blog generate more leads than those that don't, according to software company InsideView.
The infographic below from circle S studio shares six tips for how to get the most out of your B2B online marketing program.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 8, 2014 11:54 AM
Turning website visitors into customers requires constantly analyzing your online-marketing strategy. Here's how to stay ahead of your competitors. |
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In few professions has the emergence of social media been such a double-edged sword as public relations. Here's how PR pros can help maximize brand visibility. Via Jeff Domansky
Jeff Domansky's curator insight,
January 6, 2015 9:35 PM
Great social media resource from Tom Pick at Webbiquity.
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Know what's working on social media with the insights from our collection of free social media analytics tools. Via Pantelis Chiotellis
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The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them. Via Pantelis Chiotellis
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Ello is only 8 weeks old, but it’s already turning heads among social media experts and users. Is it all hype, or can it take on the social media giants? Via Pantelis Chiotellis
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There’s already an endless supply of LinkedIn B2B marketing best practices advice out there. So I thought I’d look at the worst practices. From over-promoting to lacking focus, here’s four LinkedIn B2B marketing don’ts you’ll definitely want to avoid. Via Jeff Domansky
Jeff Domansky's curator insight,
October 6, 2014 1:49 AM
Here's a look at several B2B marketing best practices.
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B2B marketers in this vertical are beginning to understand that the investment in early-stage engagement initiatives is just as critical, if not more so, than late-stage, more traditional marketing collateral such as technical spec sheets and sales presentations.
This shift in marketing strategy is also reflected in responses found with GlobalSpec’s own 2013 Industrial Marketing Trends report. Industrial marketers are realizing their audience is doing most of their buying research online, seeking information-rich sources, but with an expectation of limited to no sales pressure. The industry is shifting budgets as a result.
As indicated by Chris Chariton, senior director-digital media solutions for IHS GlobalSpec, “Engineers don’t like to be marketed to… Make it more about new technology; take it beyond your company and offer insight and information.”... Via Jeff Domansky
Jeff Domansky's curator insight,
November 1, 2013 1:52 AM
Derek Edmond offers smart advicce on focusing your content marketing shàrply. |
![6 Simple Ways to Thank Your Clients on Social Media [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/6cwdvRW4jKfvWwR8qZQgLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Surprising how much technology will be required of marketers in 2016.
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