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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy |
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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates. Via Pantelis Chiotellis
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Jay Revels hears all types of myths and theories on search engine marketing that are simply not correct. In this post he breaks the back of fives myths to help you improve financial performance, save time, and make better decisions around search. Search marketing myth #1: Measuring lift from bidding is an easy task that can be done accurately at any point in time. Truth: Generally, measuring lift should take place during the first one or two weeks you implement a bidding strategy, and ideally, Via Pantelis Chiotellis
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From
moz
If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results. Via Pantelis Chiotellis
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User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP? Via Pantelis Chiotellis
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