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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy |
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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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Scoop.it!
How many times have you seen customer support “tips” that are vague and totally useless for your business? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips? Via Pantelis Chiotellis
Scoop.it!
From
moz
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition. Via Pantelis Chiotellis
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Scoop.it!
From
adage
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis
CIM Academy's curator insight,
March 26, 2015 6:15 AM
Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated. |
