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Scoop.it!
Ever since Oreo's famous "dunk in the dark" tweet moment, brands have been dancing to the tune of so-called "real-time marketing." With each holiday, award Via Pantelis Chiotellis 
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Scoop.it!
Close to two-thirds of B2B marketers employ some type of real-time marketing, details Econsultancy [download page] in a new report produced in association with Monetate. Adoption levels should only rise, as 86% of survey respondents agree to some extent that “real-time marketing is essential as behavior, device, place and time come together,” and many perceive customer experience benefits to the practice. Yet respondents identify numerous challenges to more effective real-time marketing.
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Via Marteq
Marteq's curator insight,
August 18, 2014 4:27 PM
Internal compliance, approvals, clearance from process owners, etc. There are many barriers for the B2B marketer. |
