Excerpt...
The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:
90 percent of buyers age 18-35 make company purchases online
68 percent of buyers age 36-45 make company purchases online
45 percent of buyers age 46-60 make company purchases online
29 percent of buyers age 60+ make company purchases online
Via Marteq
Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.