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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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The Complete Guide to Understand Customer Psychology – Chapter 4

The Complete Guide to Understand Customer Psychology – Chapter 4 | B2B OP TBS | Scoop.it
From www.quicksprout.com - June 2, 2015 2:48 AM

Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads.


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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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15 Psychological Studies That Will Boost Your Marketing

15 Psychological Studies That Will Boost Your Marketing | B2B OP TBS | Scoop.it
From blog.bufferapp.com - November 18, 2014 1:11 PM
The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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The Psychology of Influencer Marketing

The Psychology of Influencer Marketing | B2B OP TBS | Scoop.it
From www.entrepreneur.com - April 26, 2015 8:01 AM
Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.

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