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B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group.
Via Marteq
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Rescooped by Christophe BENAROYA from The MarTech Digest |
Scoop.it!
Via Marteq
The buyer's journey should take into account the buying committee, and with that, the required content...BY PERSONA!
Thought: if your staff is large enough, assign one persona to each content marketer. That content marketer owns that persona.