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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a... Via Pantelis Chiotellis 
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As mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant. Via Pantelis Chiotellis
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The lack of a single customer viewpoint is holding marketers back from executing personalization tactics, according to research. Fragmented and siloed data systems are a key problem in creating a single customer view, and industry professionals will need to integrate them in order to deliver the customer experiences they hope to. Via Pantelis Chiotellis
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Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here. Via Pantelis Chiotellis
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The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other. Via Pantelis Chiotellis
Carolyn M Todd's curator insight,
October 12, 2014 8:52 PM
Simple, yet profoundly good, suggestions... |
"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "