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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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Scoop.it!
The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other. Via Pantelis Chiotellis 
Carolyn M Todd's curator insight,
October 12, 2014 8:52 PM
Simple, yet profoundly good, suggestions... |
Scoop.it!
Want the inside scoop on 2015 B2B buyers to create tailored content marketing? Here's research, charts and tips to help you. Via Pantelis Chiotellis
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"According to a study conducted by SiriusDecisions, B2B organizations where marketing and sales are aligned achieved 27% faster profit growth and 24% faster revenue growth within a 3-year period. "