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Scoop.it!
From
adage
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis 
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Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here. Via Pantelis Chiotellis
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2015 looms large on the horizon. For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows. Via Pantelis Chiotellis
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Key Performance Indicators, or KPIs, are used to measure performance; thus the name. They serve as useful indicators of how well an organization is progressing toward a given goal (Source: Key Perfor… Via Pantelis Chiotellis
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Earned media is stealing the show. According to Nielsen, 84% of consumers say they trust peer recommendations above all other sources of advertising... Via Pantelis Chiotellis
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Here are five digital marketing metrics to chop, and which stats should populate their places. Via Pantelis Chiotellis
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When used correctly, the hashtag allows marketers to reach, engage and measure. Via Pantelis Chiotellis
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Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.