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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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Via Pantelis Chiotellis 
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The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research... Via Pantelis Chiotellis
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In the attention economy why are pageviews and social shares still success metrics? Could it be marketers are still missing the point? Let's discuss... Via Pantelis Chiotellis
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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
Marteq's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making. 
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce Via Pantelis Chiotellis
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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq
Marteq's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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What kind of customers would you rather have? Ones that pay as they go, or those on a subscription? Via Pantelis Chiotellis
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One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches Via Pantelis Chiotellis
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If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called "fat-t Via Pantelis Chiotellis
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What do B2B CMOs need to know in order to be successful? David B. Srere shares his insights on branding, leadership and research in this open letter... Via Marteq
Marteq's curator insight,
November 6, 2014 6:54 PM
It's as old as the concept of Marketing. Quantitative research shuts everyone up...PERIOD! And its your research, not 3rd party research. Nothing rules the day more! |
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When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hind... Via Pantelis Chiotellis
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From
adage
roi is dead. a new metric is needed to measure customer experience and engagement, writes andy frawley. Via Pantelis Chiotellis
CIM Academy's curator insight,
March 26, 2015 6:15 AM
Are experience and engagement the new benchmarks for measuring success? This article suggests that traditional ROI metrics are being re-evaluated.
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In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the c Via Pantelis Chiotellis
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Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here. Via Pantelis Chiotellis
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Just as many great minds once thought the world was flat, there are plenty of B2B marketing myths that are widely believed but need to be abandoned in 2015. Via Marteq
Marteq's curator insight,
December 22, 2014 8:16 PM
My clarification of #4: social media advertising needs to be evaluated and tested.
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Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016 Via Marteq
Marteq's curator insight,
December 15, 2014 8:33 AM
Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.
Annie.gregory@notcgroup.ac.uk's curator insight,
January 15, 2015 11:35 AM
Reliable source and informative
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How many times have you seen customer support “tips” that are vague and totally useless for your business? Instead of ambiguous catchphrases, let’s talk about real, actionable customer service tips? Via Pantelis Chiotellis
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With customer experience maps, you can learn from the customer's perspective. The craft your content marketing strategy from data analysis and storytelling. Via Pantelis Chiotellis
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I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Via Marteq
Marteq's curator insight,
November 30, 2014 4:18 PM
The lack of boundary between sales and marketing in Enterprises is fairly prevalent, and its almost discernible between the two functions.
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While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a... Via Pantelis Chiotellis
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How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most eff. Marketing topic(s):Lead generation strategy. Via Pantelis Chiotellis
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Get to know the hashtag's evolution in this graphic and see how this simple pound symbol turned into a professional and pop culture icon. Via Pantelis Chiotellis
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![6 Simple Ways to Thank Your Clients on Social Media [Infographic] | B2B OP TBS | Scoop.it](https://img.scoop.it/6cwdvRW4jKfvWwR8qZQgLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I normally do not scoop predictions, but this one is excellent.