B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Public Relations & Social Marketing Insight
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4 LinkedIn B2B Marketing Don’ts | Roberts Communications Blog

4 LinkedIn B2B Marketing Don’ts | Roberts Communications Blog | B2B OP TBS | Scoop.it
From behaviorchange.net - October 6, 2014 5:09 AM

There’s already an endless supply of LinkedIn B2B marketing best practices advice out there. So I thought I’d look at the worst practices. From over-promoting to lacking focus, here’s four LinkedIn B2B marketing don’ts you’ll definitely want to avoid.


Via Jeff Domansky
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Jeff Domansky's curator insight, October 6, 2014 1:49 AM

Here's a look at several B2B marketing best practices.
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Rescooped by Christophe BENAROYA from Public Relations & Social Marketing Insight
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The Worst Social Media Business Blunders | B2B Marketing Blog | Webbiquity

The Worst Social Media Business Blunders | B2B Marketing Blog | Webbiquity | B2B OP TBS | Scoop.it
From webbiquity.com - July 2, 2014 6:58 AM

Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets.


From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2014 10:12 PM

Five bad acts not to follow!
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