B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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The Psychology of Influencer Marketing

The Psychology of Influencer Marketing | B2B OP TBS | Scoop.it
Working on a campaign outreach? To get an editor's attention, incorporate the way people think and feel.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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4 Ways to Build Trust and Humanize Your Brand

4 Ways to Build Trust and Humanize Your Brand | B2B OP TBS | Scoop.it
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Data Driven B2B Marketing: The Risks of Marketing on a Whim

Data Driven B2B Marketing: The Risks of Marketing on a Whim | B2B OP TBS | Scoop.it
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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4 Things B2B Marketers Can Learn From B2C Brands

4 Things B2B Marketers Can Learn From B2C Brands | B2B OP TBS | Scoop.it
The marketing department of a B2B firm looks vastly different from that of a B2C. Despite their differences, they can still learn from each other.

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Carolyn M Todd's curator insight, October 12, 2014 8:52 PM

Simple, yet profoundly good, suggestions...