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Read these tips on creating a sales enablement culture for B2B companies and enhance your overall marketing & sales alignment.
Via Marteq
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Rescooped by Christophe BENAROYA from The MarTech Digest |
Scoop.it!
Via Marteq
Note that #2 needs to occur BEFORE implementing your plans, especially your MAP plans. Get everyone on the same page!
You must promote and embrace shared success to create the right environment/culture!