B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Tips And Strategies To Turn Existing Customers Into Repeat Buyers | CustomerThink

From customerthink.com - April 7, 2015 1:03 PM

A study conducted by Marketing Metrics showed that the average probability of selling your product or service to a new prospect was 5-20%. If that sounds impressive, consider this – the probability of selling to an existing customer is a whopping 60-70%. Customer loyalty is not just a buzzword – it is the ultimate channel to get new business at the lowest cost.


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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Why Customer Retention Marketing

Why Customer Retention Marketing | B2B OP TBS | Scoop.it
From blog.thanx.com - November 22, 2014 2:14 PM
Stats analysis showing the value of customer retention marketing versus customer acquisition and how merchants can drive long-term business success.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Creating customer loyalty with personalisation | b2bmarketing.net

Creating customer loyalty with personalisation | b2bmarketing.net | B2B OP TBS | Scoop.it
From www.b2bmarketing.net - November 30, 2014 11:38 AM
While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a...

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