B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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3 Tips for B2B companies to improve their lead management programs - Smart Insights Digital Marketing Advice

3 Tips for B2B companies to improve their lead management programs - Smart Insights Digital Marketing Advice | B2B OP TBS | Scoop.it
From www.smartinsights.com - November 27, 2014 9:31 AM
How to identify and manage the most efficient methods of generating leads The most successful small businesses know how to identify and manage the most eff. Marketing topic(s):Lead generation strategy.

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Hack The B2B Buying Cycle

How To Hack The B2B Buying Cycle | B2B OP TBS | Scoop.it
From marketingland.com - November 14, 2014 5:53 PM
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time.

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