B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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8 Tools Every Marketer Needs In 2015

8 Tools Every Marketer Needs In 2015 | B2B OP TBS | Scoop.it
I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as suc…

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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5 search marketing myths that need to be destroyed

5 search marketing myths that need to be destroyed | B2B OP TBS | Scoop.it
Jay Revels hears all types of myths and theories on search engine marketing that are simply not correct. In this post he breaks the back of fives myths to help you improve financial performance, save time, and make better decisions around search.   Search marketing myth #1: Measuring lift from bidding is an easy task that can be done accurately at any point in time. Truth: Generally, measuring lift should take place during the first one or two weeks you implement a bidding strategy, and ideally,

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