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When it comes to media work and the teaching of it, I loath the phrase, the dark side. It goes something like this: You teach journalism and PR in the same department? I stay away from the dark side.
Enough. Some journalists — and journalism educators — have an outsized ego about all things journalism and a palpable disdain for all things not. They made it a religion to ignore anything related to the business side in defense of the purity of news.
It was easy to be holier than thy marketer when some news organizations were turning year-over-year profits that would send drool down the chin of an oil and gas executive. Not today.
Via Jeff Domansky
Journalism has some work to do to catch up to the realities of news and business today. Journalists simply need more skills.