B2B OP TBS
2.6K views | +0 today
Follow
B2B OP TBS
Marketing

B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
Your new post is loading...
Your new post is loading...
Scooped by Christophe BENAROYA
Scoop.it!

Aéronautique: ne pas négliger l'innovation pour des profits immédiats

Aéronautique: ne pas négliger l'innovation pour des profits immédiats | B2B OP TBS | Scoop.it
From www.latribune.fr - April 7, 2015 10:32 AM
En dépit de sa forme actuelle, la filière aéronautique doit continuer à investir dans la recherche. Et ne pas tomber dans une stratégie financière à courte vue, imposée par les marchés financiers
more...
No comment yet.
Sign up to comment
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Predictions for marketing in 2016

Predictions for marketing in 2016 | B2B OP TBS | Scoop.it
From blogs.gartner.com - December 28, 2014 10:37 AM
Five themes for the future of marketing resonated across multiple surveys and form the basis for these predictions for marketing in 2016

Via Marteq, Cambridge Marketing College, Pantelis Chiotellis
more...
Marteq's curator insight, December 15, 2014 8:33 AM

Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.
Annie.gregory@notcgroup.ac.uk's curator insight, January 15, 2015 11:35 AM

Reliable source and informative

 
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn