B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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More Than Just Content: What is Inbound Marketing?

More Than Just Content: What is Inbound Marketing? | B2B OP TBS | Scoop.it
Who can blame if you're still catching your breath? The most revolutionary concept since the emergence of websites is transforming the online business world and giving business owners the chance to

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Ivo Nový, Pantelis Chiotellis
CIM Academy's curator insight, March 27, 2015 5:51 AM

Earning customers interest the future of marketing success. This article suggests that long gone are the days of pushing products or services onto customers.

Rescooped by Christophe BENAROYA from The MarTech Digest
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Study: B2B Companies Struggle To Find Effective Inbound Marketing Strategies

Study: B2B Companies Struggle To Find Effective Inbound Marketing Strategies | B2B OP TBS | Scoop.it
Demand Gen Report focuses on strategies, tactics and measurements central to driving growth. Targeted at sales and marketing execs, it provides case studies and in-depth research on lead generation, promotions and sales pipeline management.

Via Marteq
Marteq's curator insight, February 8, 2015 7:22 PM

Inbound is never built in a day. The timeline towards ROI is far shorter with outbound than inbound.


Click through for a link to the full report.

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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29 Charts & Stats on What Matters Most to Marketers Right Now

29 Charts & Stats on What Matters Most to Marketers Right Now | B2B OP TBS | Scoop.it
Catch up on what your peers are up to in this big roundup of the 2014 State of Inbound Marketing charts and stats.

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from The MarTech Digest
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Top B2B Marketing Channels and Tactics

Top B2B Marketing Channels and Tactics | B2B OP TBS | Scoop.it
Marketing Strategy - Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.

Via Marteq
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How To Build A Culture of Content | B2B Marketing Insider

How To Build A Culture of Content | B2B Marketing Insider | B2B OP TBS | Scoop.it
One of the biggest issues we see in the brands who are struggling with content marketing, no - in the brands who are struggling with marketing overall - is

Via Pantelis Chiotellis
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Rescooped by Christophe BENAROYA from The MarTech Digest
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Most of the Purchase Decision in B2B Happens Before Contact with Your Company - Marketing Technology Blog

Most of the Purchase Decision in B2B Happens Before Contact with Your Company - Marketing Technology Blog | B2B OP TBS | Scoop.it

Most of the Purchase Decision in B2B Happens Before Contact with Your Company by Douglas Karr on Marketing Technology Blog

 

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Via Marteq
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