B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from The MarTech Digest
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State Of B2B Event Marketing - Regalix

State Of B2B Event Marketing - Regalix | B2B OP TBS | Scoop.it
Event Marketing is a strategic area that has top-of-mind recall among marketers around the world because of its unique ability to provide customers and prospects with interactive, immersive experiences of a company, its products, and its services.

Via Marteq
Marteq's curator insight, December 8, 2014 8:29 PM

Event marketing: still one of marketing's big spend tactics.

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Back to school...Back to trade shows...

Back to school...Back to trade shows... | B2B OP TBS | Scoop.it

Ah, September! Back to school, cooler temperatures, leaves starting to change colors, and trade shows! Yes, the beginning of trade show season after the summer slowdown.

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Rescooped by Christophe BENAROYA from The MarTech Digest
Scoop.it!

State Of B2B Event Marketing - Regalix

State Of B2B Event Marketing - Regalix | B2B OP TBS | Scoop.it
Event Marketing is a strategic area that has top-of-mind recall among marketers around the world because of its unique ability to provide customers and prospects with interactive, immersive experiences of a company, its products, and its services.

Via Marteq
Marteq's curator insight, December 8, 2014 8:29 PM

Event marketing: still one of marketing's big spend tactics.