B2B OP TBS
2.6K views | +0 today
Follow
B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Your new post is loading...
Your new post is loading...
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

B2B Sales: Why Your Customers Have Changed

B2B Sales: Why Your Customers Have Changed | B2B OP TBS | Scoop.it
Most of the tried and trusted sales techniques rarely succeed anymore. But, there are two things you can do to reinvent how you engage your B2B customers.

Via Pantelis Chiotellis
Carol Griffiths's curator insight, February 11, 2015 7:48 AM

If only more B2B sales organisations understood that buyers today have a different remit than they had 2 yrs ago...times are changing for the B2B sales person...

Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

The Hashtag Pocket Guide

The Hashtag Pocket Guide | B2B OP TBS | Scoop.it
When used correctly, the hashtag allows marketers to reach, engage and measure.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

44 Facts Defining the Future of Customer Engagement for Sales - The Customer Edge

44 Facts Defining the Future of Customer Engagement for Sales - The Customer Edge | B2B OP TBS | Scoop.it
What is the future of customer engagement? Sales needs to be in lockstep with colleagues in marketing and customer service and all customer data- regardless of channel

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

2015 Customer Experience Trends and Tips

2015 Customer Experience Trends and Tips | B2B OP TBS | Scoop.it
Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here.

Via Pantelis Chiotellis
No comment yet.
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

The Future of Engagement Is Big Data Plus Big Emotion

The Future of Engagement Is Big Data Plus Big Emotion | B2B OP TBS | Scoop.it
In a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.

Via Pantelis Chiotellis
No comment yet.
Scooped by Christophe BENAROYA
Scoop.it!

Facebook is changing — is your marketing ready?

Facebook is changing — is your marketing ready? | B2B OP TBS | Scoop.it
Post by Rohan Ayyar E2M Solutions Remember the uproar when Facebook launched the Timeline in 2011? Half the world declared they hated it and were going to quit Facebook forever. Fast forward to 2014. Facebook is still the largest social media platform...
No comment yet.