B2B OP TBS
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B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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How to Evoke Emotion on Your Landing Pages (Without Going Overboard)

How to Evoke Emotion on Your Landing Pages (Without Going Overboard) | B2B OP TBS | Scoop.it
From blog.hubspot.com - December 6, 2014 6:45 AM
Learn how to infuse your landing pages with emotions -- without going overboard.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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The Future of Engagement Is Big Data Plus Big Emotion

The Future of Engagement Is Big Data Plus Big Emotion | B2B OP TBS | Scoop.it
From adage.com - October 12, 2014 11:06 AM
In a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.

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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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4 Ways to Build Trust and Humanize Your Brand

4 Ways to Build Trust and Humanize Your Brand | B2B OP TBS | Scoop.it
From moz.com - October 16, 2014 4:50 AM
Humanizing and building trust with your brand can provide you with a strategic advantage over your competition.

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