B2B OP TBS
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B2B OP TBS
Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
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Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
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Using social media marketing in B2B markets

Using social media marketing in B2B markets | B2B OP TBS | Scoop.it
The state of use of Social media for #B2BMarketing Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to recent research...

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Creating customer loyalty with personalisation | b2bmarketing.net

Creating customer loyalty with personalisation | b2bmarketing.net | B2B OP TBS | Scoop.it
While sales from traditional brick-and-mortar businesses still capture a majority of the market, revenue from online shopping continues to grow at a...

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Banner Ads Must Die!!! | B2B Marketing Insider

Banner Ads Must Die!!! | B2B Marketing Insider | B2B OP TBS | Scoop.it
Earlier this week I was asked for my view on which marketing tactic is like "The Walking Dead" of marketing. I was honored to be included on the list of co

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Content Marketing Trend: "Micro-Content" | B2B Marketing Insider

Content Marketing Trend: "Micro-Content" | B2B Marketing Insider | B2B OP TBS | Scoop.it
By NewsCred contributor, Kylie Jane Wakefield Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce

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6 Simple Ways to Thank Your Clients on Social Media [Infographic]

6 Simple Ways to Thank Your Clients on Social Media [Infographic] | B2B OP TBS | Scoop.it
Discover six simple ways to express your gratitude to your clients online.

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Marco Favero's curator insight, November 29, 2014 6:31 AM

aggiungi la tua intuizione ...

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B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights

B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights | B2B OP TBS | Scoop.it

Digest...

 

1. Winning with websites

Websites still matter. And guess what? They might actually count as a classic piece of content marketing. Think about it. Where do people go as a result of all your marketing communications? Where is the one place you have total control over message, first impression and access to engagement statistics?

 

2. Getting found and staying found

Having a search engine optimisation strategy for your business helps to provide a structured approach to identifying the words that your customer and prospects use to then position your products and services to meet their needs.

 

3. Targeted touch points with high impact email

Email marketing is so much more than the email. It is the seduction of a problem resolved, the usable and useful nature of the solution, the context in which it is offered and where it is housed. Consideration, too needs to be given to the power of putting the right content in front of the right people at the right time. Email is still the only direct way to access the people you want to interact with most.

 

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Via Marteq
Marteq's curator insight, September 15, 2014 8:47 PM

The basics, but I think we're all beyond that by now.